williamholman:

think-progress:

Clothing company Patagonia tells shoppers “Don’t buy this jacket” on Cyber Monday:

Because Patagonia wants to be in business for a good long time – and leave a world inhabitable for our kids – we want to do the opposite of every other business today. We ask you to buy less and to reflect before you spend a dime on this jacket or anything else.

I apologize for buying Northface through the beginning of my collegiate experience.  I  have since learned about the beauty of the Patagonia business and will be employing their models of sustainability.  College is about learning, right?

looooove Patagonia

Posted on December 19th at 6:47 PM
Reblogged from: homohysteria
Originally posted by: think-progress

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   looooove Patagonia

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    It’s still marketing, but it is a new idea to target people who care.

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    things we talk about in SUPA lol

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